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With Dedication, Beady Belle has drawn together all the threads of inspiration at the core of who she is and has woven a brand new tapestry that is vibrant, organic, energetic, cool, emotional, intimate, and unequivocally funky. Soul and R&B have always been close to Beady Belle's heart, and with Dedication, she is fully immersed in these twin worlds. Dedication is in many ways a continuation of the previous album, On my own (2016). The organic live feeling there has been developed further here, but now with a clear step closer to Soul and with the driving rhythm and groove solidly placed centre-stage. Beady Belle writes - and has always written - pop music. She conjures catchy and intuitive melodies, while at the same time adds deliberate - and sometimes intricate – themes and musical depth. But the dress of her music has varied and developed in accordance with the fluctuations that have affected her life along the way. The lyrical themes are also carried forward from the previous release, where all the songs were about "otherness," about being different, standing on the outside and not knowing how to get in. About not fitting in where you are supposed to feel at home. Beady Belle also began a process of introspection and self-examination after a close family member's health drastically changed. Discovering new challenges in the fresh perspective on life this brought, it became therapeutic to convey her experiences and thoughts in her lyrics and music, and in turn, the songs could perhaps give others courage and comfort. "I associate this music with the 70's. It's recorded live with old, original instruments. Raw and unpolished. With the groove as an unstoppable engine. It's a tribute to my great heroes - Stevie Wonder, Marvin Gaye, Donny Hathaway and Aretha Franklin, while there are whispers of younger Soul artists like Alicia Keys, Raphael Saadiq, Lauryn Hill and Frank Ocean." - Beady Belle