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"Celebrated with an elaborate new box set, their 1967 pop-art experiment remains the band’s dark-horse favorite, when they were scrappy enough to laugh at themselves but strong enough to write the music that would define their career." - Pitchfork Initially released in December 1967 and described latterly by Rolling Stone as "The Who’s finest album" The Who Sell Out reflected a remarkable year in popular culture. As well as being forever immortalized as the moment when the counterculture and the ‘Love Generation’ became a global phenomenon and ‘pop’ began metamorphosing into ‘rock’. The Who Sell Out was originally planned by Pete Townshend and the band’s managers, Kit Lambert and Chris Stamp, as a loose concept album including jingles and commercials linking the songs stylised as a pirate radio broadcast. This concept was born out of necessity as their label and management wanted a new album and Townshend felt that he didn’t have enough songs. The ground-breaking original plan for The Who Sell Out was to sell advertising space on the album but instead the band opted for writing their own jingles, paying tribute to pirate radio stations and to parody an increasingly consumerist society. The Who Sell Out is a bold depiction of the period in which it was made, the tail-end of the ‘swinging 60s’ meets Pop art mixed with psychedelia and straight-ahead pop. It’s a glorious blend of classic powerful Who instrumentation, melodic harmonies, satirical lyrical imagery crystallised for what was only the group’s third album. The album’s ambition and scope is unrivalled by The Who, or any other act from that period. The Deluxe edition features two discs, including the original mono mix album plus mono As & Bs and unreleased mono mixes, presented alongside the original stereo mix album plus stereo bonus tracks!